Culligan ZeroWater — Certified to Remove All Contaminants

When Culligan ZeroWater became the only water pitcher certified to remove all contaminants from drinking water, the brand needed a campaign that could communicate the distinction quickly, visually, and in a way that would immediately capture attention in digital spaces.

The creative approach leaned heavily into bold, stylized visuals designed to feel thumb-stopping and impossible to scroll past. With a highly focused budget, the challenge became finding ways to maximize both production value and output without compromising the visual ambition of the work.

As Executive Producer, I led a streamlined production approach that allowed the team to capture three distinct :15 spots in a single shoot day while maintaining a cohesive visual language across the campaign. To help stretch the budget further, we leveraged the Illinois film tax incentive program and reinvested those savings directly back into the production—allowing us to elevate the overall craft and execution on screen.

Production and post were completed entirely in-house through 1986 Studios, requiring close collaboration across creative, production, editorial, and finishing teams to move quickly and efficiently while maintaining a polished final product.

This campaign was a great example of how thoughtful production strategy, strong creative alignment, and resourceful execution can deliver visually impactful work even within tight production constraints.

Agency: Highdive
Role: Executive Producer
Production & Post: 1986 Studios