Julie Etheridge

Executive Producer

  • Executive Producer with 15+ years of experience leading integrated campaigns across film, digital, social, and experiential for nationally recognized brands. Experienced leading multimillion-dollar production, cross-functional teams, and high-visibility campaigns-ranging from Super Bowl initiatives to always-on content ecosystems. Known for combining creative ambition with operational rigor to deliver high-impact work at scale.

  • BetMGM, DISH, Culligan, Build-A-Bear, Rocket Mortgage, Rocket Homes, Rocket Card, Gilbert Family Foundation, Rocket Community Fund, NF Forward, Pophouse, Rocket Mortgage Cassic

  • Executive Producer | Highdive Advertising | February 2025 – May 2026

    • Led production across BetMGM, DISH, Culligan, and Build-A-Bear

    • Oversaw $250K–$7M campaign budgets across broadcast, digital, social, and experiential

    • Directed and mentored a team of producers across multiple workstreams

    • Partnered with creative and account leadership from concept through execution

    • Drove agile production models supporting fast-turn, high-volume campaign delivery

    Executive Producer | Rocket | October 2021- February 2025

    • Led end-to-end production across integrated campaigns supporting Rocket’s portfolio of brands

    • Led client-side production and agency partnership across Super Bowl initiatives and major brand platforms

    • Managed multimillion-dollar production budgets, optimizing for efficiency without compromising creative output

    • Built and led cross-functional teams across internal stakeholders, agencies, and external production partners

    • Helped evolve production workflows to increase speed, scalability, and cross-channel output

    Senior Producer | Rocket | April 2018 - October 2021

    • Delivered 360° campaigns across broadcast, digital, social, and experiential

    • Managed complex campaign ecosystems with hundreds of deliverables

    • Oversaw vendor selection, negotiations, and multi-project execution

    Producer | Film, Television & Branded Content | 2010-2018

    Freelance + Independent Projects

    • Produced the independent feature film La Navaja de Don Juan, leading development through distribution

    • Managed production across commercials, TV, film, music videos, and digital content

  • Early Career | 2007-2010

    William Morris Agency, Assistant to Steven Sellikof (TVLit)

    Assistant to Film Writer/Producer (Adam Herz)

  • Production experience spanning film, television, branded content, and music videos, including collaborations with Disney, Sony, Universal Pictures, AMC, ABC, Comedy Central, and Broadway Video.

    Selected credits include Deadpool, Detroiters, Low Winter Sun, Oz the Great & Powerful, and Eminem’s ‘Monster’ music video.

  • University of Southern California

    MFA, Film Production

    California State University, Long Beach

    BA, Interpersonal & Organizational Communications

    Summa Cum Laude

    Honors Society

    Certified ANA Marketing Professional

    September 2023

    • USA Today Ad Meter — #1 (2022, DreamHouse), #1 & #2 (2021, Certain is Better), #5 (2020, Comfortable)

    • AICP Awards — Judge 2022 & 2024

    • The One Show — Bronze (2022, DreamHouse)

    • DShow — Silver (2021, Jason Momoa Digital Divide)

    • Rock Family of Companies — Best Collaborative Execution (2020)